6 Email Marketing Tips That Get Results

Illustration of emails and computer to represent email marketing tips
  • James Notaris

    CPA, ESQ, Legal Editor

  • Steve Longo

    Digital Marketer

    In Brief:

  • Email marketing has consistently gotten high ROI for digital marketers. 

  • Optimizing your email marketing campaign can lead to even better results.

  • Explore 6 email marketing tips in detail here!

Email marketing has long been a workhorse of effective digital marketing. 

It may not be new, groundbreaking, or innovative, but it definitely gets results! That’s why so many digital marketers continue to use it nowadays, especially since it frequently delivers outstanding ROI. 

But just how exactly can you make your email marketing even better? Writing whatever pops into your head for the subject line and throwing together some text and images in a few minutes won’t cut it. These days, recipients are overwhelmed with everything from newsletters to promos to just about anything else in between. That’s why it’s so important to make your emails stand out. 

With these 6 email marketing tips, your brand can do just that!

Write Catchy Subject Lines

Crafting attention-grabbing subject lines is key. After all, it’s the first thing the recipient sees! That’s why it’s so important that you pique and hold their interest early with them. 

To write catchy subject lines, keep the following tips in mind:

  • Use numbers and interesting stats to improve click-through rate (CTR)
  • Try asking a question to prompt the recipient to open the email itself
  • Create a sense of urgency with subject lines that include phrases like “act soon”
  • Include special offers and discounts in your subject lines
  • Personalize the subject line with the recipient’s name
  • Keep all subject lines concise, simple, and direct
  • Avoid using all caps and too many exclamation points, as this can make the email look spammy and will almost certainly go right into the recipient’s junk mail folder
  • Write “cliffhanger” subject lines and then expand upon them in your email body

Do A/B Testing 

Speaking of subject lines, remember to always do A/B testing with them as you try to optimize your email marketing campaigns. 

For example, if you find that emails that include interesting statistics have a higher open rate, craft future headlines with stats and numbers in them. By leveraging the data you can gather with extensive A/B testing, you can arm yourself with the information you need to craft better emails in the future!

Use Power Words

Adding some emotional heft and sense of urgency to your subject lines with power words can also be a great way to increase open rates. 

What are power words? They’re specific words used to trigger an emotional response from the reader. In email marketing, they’re a proven way to grab the recipient’s attention and prompt them to read the rest of the email. 

A few general examples of power words and phrases to include in your email subject lines include:

  • Fastest
  • Easiest
  • Highest
  • Soon
  • Special
  • Waiting
  • Last Chance
  • Successful
  • Now
  • Hurry
  • Important
Illustration of smartphone and email icons against a green background representing email marketing techniques

Personalize Your Emails

Email personalization is critical nowadays. 

Your recipients don’t want to feel like they’re just another blank face in your email list, especially since they’re likely bombarded with other email offers and promos on a daily basis. Instead, include their name in the subject line and email itself to make it feel more personable to them, building trust and loyalty with your customer base. 

Create Attention-Grabbing Preview Text

Preview text is an often-overlooked but very important component of email marketing. 

Not including preview text is definitely a missed opportunity in email marketing. Rather than leave it blank, think of it as an additional opportunity to pique your recipients’ interest, sort of like another subject line. 

Use it to create a sense of urgency, add context to your subject line, include more details about a special offer or promo, or tease the content of the email further. Making proper use of it can help to improve open rates and ROI in your email marketing campaign!

Include Clear Calls-to-Action (CTAs)

Finally, while subject lines and preview text are of course very important in email marketing, your email body needs to include a strong, clear CTA to prompt the recipient to take a desired action. 

What often works best is a visually-interesting button with a relevant link and text that creates a sense of urgency and directness, such as “Get My Free Offer” or “Learn More Here” as examples. Make your CTA concise, clear, and simple for the best results! 

Use These Email Marketing Tips for Success Today!

Email marketing has long been used by digital marketers because it gets results. By leveraging these proven tips, your brand can get even better results as you look to improve your email marketing campaigns in the future! 


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