Marketing That Sticks
Discover the latest digital marketing trends and news here on the Callens Digital Marketing blog. Explore topics like SEO, paid advertising, social media marketing, email marketing, and much more in detail. Our in-depth articles cover a wide array of digital marketing areas, helping you better understand them and master the world of online marketing and advertising!
6 Email Marketing Tips That Get Results
Email marketing consistently gets a strong ROI for digital marketers. Discover 6 actionable email marketing tips here for more success!
How To Lower Your Cost-Per-Lead In 7 Easy Steps
Cost-per-lead is an essential metric to analyze in your marketing campaign. Here’s how to keep your CPL low and your revenue high.
6 Ways to Lower Your Bounce Rate
Learn exactly how to lower your bounce rate and improve conversions with these 6 actionable, insightful tips!
5 Advanced SEO Tips to Boost Your Organic Traffic
Our 5 advanced SEO tips can help your website boost its traffic, build brand awareness, and generate leads. Learn more here!
6 Email Marketing Tips That Get Results
Email marketing consistently gets a strong ROI for digital marketers. Discover 6 actionable email marketing tips here for more success!
7 Blogging Tips Every Blogger Should Use
Blogging is an excellent way to boost your organic traffic. Yet, blogging effectively can be difficult. Here’s how to succeed as a blogger.
Here’s How PPC Is Changing For The Better
PPC ads have been around for decades, but they will change along with technology. Here’s how PPC ads will change in 2021.
Core Web Vitals: Is Your Website Ready?
Google’s Core Web Vitals update will hit in 2021. Is your website ready? Find out what Core Web Vitals are and how to prepare here!
CMO vs. CIO: How Can “MarTech” Help Brands?
Understand the CMO vs. CIO differences and learn how MarcTech can help your brand leverage both marketing and technology for success!
Here’s Why You Should Outsource Your Marketing Efforts
James NotarisCPA, ESQ, Legal Editor Tyler DikunDigital Marketer In Brief: Outsourcing your marketing efforts may seem like a costly imposition, but doing so can lead
7 Alternatives To Cold Calling That Actually Work
Cold calling is a difficult way to make a sale. Fortunately, there are several alternatives that offer much greater odds. Learn more here.
Top Facebook Trends To Consider In 2021
Although Facebook has been around since 2003, the platform is still innovating. Businesses must learn to use the platform in their marketing.
5 Content Distribution Ideas to Improve Your Marketing Reach
Explore 5 content distribution ideas to increase your content’s reach and exposure. Build your brand awareness and boost traffic today!
3 Ways Customer Surveys Help Sales
Customer surveys can help to increase a brand’s sales dramatically. Find out more about them here and how to use them!
Lead Generation: How to Generate Leads with Digital Marketing
Lead generation is crucial for brands. Learn how to generate leads effectively with these digital marketing strategies and techniques!
SEM 101: The Complete Guide to Search Engine Marketing
Our SEM 101 guide offers a detailed look at what search engine marketing is, how it works, and more. Master SEM to boost your marketing today!
How Brands Use Affiliate Marketing To Power Their Sales
Affiliate marketing has increased in popularity over the last ten years. Here’s how to use affiliate marketing to your advantage.
What is Influencer Marketing?
What is influencer marketing? We explore what it is, why it’s important, how it works, and some key tools to use for it!
Leveraging Digital Marketing To Boost Sales
Digital marketing can be an effective tool when used properly. Boosting sales can be an easier task with proper digital marketing. Here’s why.
Remarketing 101: How Do You Turn Visitors into Customers?
Our remarketing 101 guide offers a look at what remarketing is, what it’s benefits are, and some types of it are. Learn more here!
6 SEO Tips to Boost Your Website’s Traffic in 2021
Find 6 unique SEO tips for 2021 to help boost your site’s traffic. Learn about mobile optimization, the “10x” content theory, and more!
How to Boost Your Digital Marketing ROI
Learn how to boost your digital marketing ROI. Find useful tips on how to optimize your marketing campaign and drive revenue!
Native Advertising Explained: Why Is It So Effective?
Native advertising has grown in popularity over the last five years. Learn more about native advertising and why it’s a great tool to use.
3 Steps for Developing a Content Strategy
Want to learn how to develop a content strategy for your brand? Follow these 3 steps to strengthen your content marketing plan!
Boosting Brand Awareness In 5 Easy Steps
Brand awareness is a vital part of hitting your entrepreneurial goals. Here’s five ways to do exactly that.
What is Display Advertising?
Find out everything you need to know about display advertising, including what it is, how it works, it’s benefits and more!
What are the Top Digital Marketing Trends in 2021?
Discover the top digital marketing trends for 2021 so you can better understand the changing nature of online marketing today!
What Will Social Media Look Like In The Future?
Let’s explore the future of social media in its various forms and how thee world will be further shaped by its impact for generations to come.
4 Ways to Optimize Your Paid Search Campaign
Want to optimize your paid search campaign? Find 4 tips here on how to do just that so you can boost your ROI!
Blogging Best Practices: What Should You Be Doing in 2021?
Explore blogging best practices in 2021 so your your blog can draw more traffic, rank higher, and convert more leads!
How to Increase Organic Traffic: 5 Useful Tips
Learn how to increase organic traffic with these five useful, actionable tips to boost your brand online today!
3 Content Marketing Tips to Supercharge Your Brand
Content is king. Find 3 useful content marketing tips here to help supercharge your digital marketing efforts quickly!
5 Digital Marketing Tips for 2021
2021 is the perfect time to reassess your digital marketing efforts. Find 5 useful tips here to give your brand a boost!
Onpage SEO Checklist: Everything You Need to Know in 2021
Our onpage SEO checklist offers a comprehensive guide for optimizing your site for 2021 and beyond. Learn more here!
Mobile Optimization: The Complete Guide for 2021
Mobile optimization has never been more important for websites. Find out what it is, why it’s needed, and some best practices here!
Why A Content Refresh Is Vital For Boosting Traffic
Content refreshers are vital for boosting traffic. Learn how to peform a content refresh on stale articles in order to boost yours.
10 Google Paid Search Terms to Know for 2021
The terminology for Google paid search can be confusing. Be sure to know these 10 basics terms for 2021 and onward!
7 B2B Marketing Strategies for 2021
B2B marketing is changing fast. Explore 7 B2B marketing strategies for 2021 to ensure that your digital marketing efforts succeed!
SEO Copywriting: How to Write for Users and Search Engines
SEO copywriting is key for success in digital marketing. Find out what it is, why it’s needed and some useful tips here!
Voice Search SEO: 8 Strategies You Need to Know
Voice search SEO is crucial for digital marketing nowadays. Explore 8 voice search optimization strategies here!
How to Improve CTR: 10 Ways to Boost Your Organic CTR
Find out how to improve CTR with these 10 strategies and tips here!
Social Media Marketing 101: Your Comprehensive Guide for 2021
Our social media marketing 101 guide explores what social media marketing is, why it’s important, and how to use it effectively!
Why Call To Action Text Is Vital For Boosting Conversions
Call to action text is the backbone of any high-converting website. Find out why your site is missing out if you don’t have CTA text.
The 10 Best SEO Link Building Strategies for 2021
Discover what link building is, why it’s important, and explore the 10 best SEO link building strategies for 2021 here!
What is Black Hat SEO?
Discover what black hat SEO is, some examples of it, and why you should always avoid it at all costs these days!
The Complete Technical SEO Checklist
Our complete technical SEO guide offers an in-depth look at how to optimize your website from a technical perspective.
What Is Paid Social Media Advertising And Why Is It So Effective?
Paid social media advertising can be the most effective way to boost traffic if done correctly. Learn more about paid social here!
What is Content Marketing? Here’s What You Need to Know in 2021
Learn all you need to know about content marketing, including what it is, why it’s needed, and some popular types of it here!
On-Page SEO vs. Off-Page SEO: What Are The Differences?
There are two distinct forms of SEO: Onpage and Offpage. Both play a crucial part in boosting traffic to your site. Learn more about the differences between them here.
10 SEO Terms Everyone Should Know
SEO is crucial for maximizing organic traffic to your website. Learn how to do exactly that by mastering these 10 SEO terms.
Email Marketing 101: How to Write Attention-Grabbing Emails
Take a class on email marketing 101 with our new guide! Discover tips and best practices for email marketing that works.
20 Great Ways To Boost Your Conversion Rate
A high conversion rate is key to boosting revenue made from your site. Follow these 20 tips and boost your conversion rate today!
SEO Basics: The Complete Guide to SEO for Beginners
Explore the SEO basics with our complete guide for beginners. Discover the three areas of SEO and some useful tips too!