Developing a solid content strategy can help your brand increase reach, boost traffic, and generate leads.
It takes a number of steps to lay out the framework for a successful content marketing plan.
Follow these 3 steps to help develop your brand's content strategy!
Having a solid content marketing strategy in place is crucial for success in digital marketing. When done right, a strong content strategy can help to increase your brand awareness, boost traffic, and generate leads in an efficient and cost-effective way. But how exactly should you go about developing a content strategy for your brand?
It’s best to think of content strategy development as a three-step process to lay out a roadmap for your business and help to guide it going forward. Want to learn more? We take a detailed look at these steps below!
1. Analyze and Set Goals
The first step in developing an effective content strategy is to analyze your current situation and set clear goals and KPIs to guide your brand going forward.
Establish your goals and KPIs early on by asking yourself what it is you hope to accomplish with your new content marketing strategy. Is it to build brand awareness? Increase your organic traffic? Boost conversions? By determining these factors early on, you can better define how you want to actually execute your strategy itself and hold yourself accountable with realistic goals.
This phase is also the right time to research your audience, conduct SEO and content audits to take an inventory of how your website is doing as well as conduct keyword and content gap analysis to identify opportunities going forward and make sure you don’t have any weaknesses your competitors can exploit. It’s also a good idea to set up the framework of your content calendar at this time and start doing keyword research.
Ultimately, by the end of this stage, you want to have your content and SEO audits complete, competitive analysis done, a list of target keywords researched, and an outline of your content calendar in place. Most importantly, you need to have a foundation going forward for how you’ll distribute the content you plan to create and how frequently. How many blog posts do you plan on publishing per week? Are you planning on optimizing your static content pages? Where do other forms of content, such as videos and infographics, come into play? Be sure to answer all of these questions before moving forward with the rest of your plan!
2. Execute Your Strategy
The next step is to actually execute your content strategy once you’ve gathered data, set goals and KPIs, and mapped out how exactly you want to produce content for your brand.
At this stage, start scaling up production for your content on your blog, website, social media channels, and the like. While the quantity of content you produce is important, always remember that quality comes first! That means using blogging best practices consistently, making sure that any content published adheres to onpage SEO best practices, and thoroughly proofreading and editing any content that gets published.
3. Look at the Data and Optimize
The third and final phase is to look carefully at your data and optimize your content strategy going forward.
Gather data from tools like Google Analytics and Google Search Console and measure it against your KPIs and goals. See what’s working, what’s not working, and what can be improved going forward. Constantly monitoring the data and making adjustments to optimize your strategy for the future is key!
Lay Out Your New Content Strategy Today!
With a solid content strategy, guided by clear goals and data, your brand can stand out among the competition in search. Be sure to follow these 3 steps to develop a thoughtful content strategy to boost your brand today!