2021 is the perfect time to reassess your digital marketing efforts.
Try to implement a comprehensive digital marketing strategy for the new year.
Find 5 digital marketing tips for 2021 below!
2021 is finally here.
With the new year having arrived, it’s time to supercharge your digital marketing efforts to gain a competitive edge. The world of digital marketing is more competitive than ever nowadays, but by keeping a few simple but important tips in mind, you can better succeed at building out your brand online, ultimately gaining more traffic and generating additional leads.
So how do you do it? Read on to find out!
Boost Your SEO
First and foremost, focus on boosting your SEO in the new year!
SEO is a great way to boost your traffic, grow your brand, and convert leads in an efficient and cost-effective way. That being said, it’s important to do it right in order to succeed.
Focus on making sure your website is technically-sound and free of any errors that can hamper its search engine rankings. To do this, look at the data in your Google Search Console account closely to check for any errors, and from there take additional steps to make sure your website is fast and mobile-friendly, create use-friendly URLs, and add structured data markup to your content.
After ensuring that your site is working well from a technical perspective, polish up your onpage SEO by refreshing your meta tags with SEO best practices and create longform, high-quality content targeting relevant keywords. Going back to refresh your old content is also a great idea.
Finally, launch a link building campaign as part of an offsite SEO strategy. Try to reach out to influencers in your niche to acquire backlinks and get your content on other relevant, trustworthy sites as guest posts. Make sure to publish high-quality content on a regular basis on your social media accounts too.
By using current best practices for technical, onpage, and offpage SEO, you can boost your organic traffic and gain a competitive edge in the new year!
Revamp Your Paid Ads
The start of a new year is also a great time to reassess your paid advertising campaign.
Paid search goes hand-in-hand with SEO for success in digital marketing. While you focus on the organic side, take a hard look at your paid search ads. Are you targeting the right keywords? Is your ad copy performing well? Should you adjust your budget?
Ask yourself these questions in the new year to determine the effectiveness of your current paid search campaign and make the needed changes going forward. By revamping your paid ads campaign, you can boost your brand’s visibility in search, generate leads, and dominate the SERPs too!
Master Social Media Marketing
Social media marketing plays a key role in digital marketing nowadays.
Many consumers follow their favorite brands’ social media accounts for information, meaning that mastering social media marketing offers the perfect opportunity to engage with them, grow our brand’s appeal and recognition, and even generate additional sales.
To do just that, conduct extensive audience research, develop a content publishing schedule to distribute quality content to your followers, share relevant content on your own account, and engage with your followers by answering their comments and questions.
Social media is the perfect place to humanize your brand and build up a loyal, engaged audience. Leverage its effectiveness to boost your brand in 2021 and truly take it to new heights!
Leverage Email Marketing Effectively
Email marketing, to many, may seem outdated. However, the fact of the matter is that email marketing still offers among the highest return on investment of any digital marketing technique even today!
To succeed in the world of email marketing, craft attention-grabbing subject lines, write catchy preview text, and keep your email’s call-to-action (CTA) clear and visible to the recipient.
Focus on Emerging Trends
Finally, don’t forget to focus on the emerging trends that are shaping digital marketing in 2021 and in the years ahead.
Digital marketing is always changing… and so should you! One trend that will be critical in 2021 is the importance of mobile search, given Google’s mobile-first indexing update. To ensure your site is mobile-friendly, choose a responsive design, compress images and simplify coding, and make sure your site’s design is clean, simple, and intuitive.
Likewise, another key trend to watch is voice search, which has exploded in popularity in recent years with the spread of smartphones. Make sure your website is optimized for voice search by targeting long-tail keywords, using conversational language, using schema markup, and targeting FAQs in your content.
Boost Your Digital Marketing Today!
2021 offers an exciting opportunity to turn the page on the tough year that was 2020 and start fresh for your brand. By leveraging all aspects of digital marketing, employing current best practices, and staying up to date with current trends, your business can better succeed in boosting traffic, attracting customers, growing it’s brand recognition, and boosting sales.
Take the initiative and get started in boosting your digital marketing today to go into 2021 with a competitive edge online!