Blogging is an excellent way to boost your brand awareness by bringing organic traffic to your site. As, you may already know, organic traffic is a completely free way to advertise, so blogging efficiently leads to nothing, but upside. Blogging for the first time may be an overwhelming experience. Choosing the proper topics to write about, picking your keywords, and writing well can strike fear into new marketers and website owners. Fortunately, we’ve come up with 10 blogging tips that are sure to take your blog from the fringes of page seven to the top of page one.
Research A Smart and Compelling Headline
The body of your post may be an excellent and worthwhile read, but the headline is typically the first thing any reader will see. Without a compelling headline, your traffic will plummet, subscribers may falter, and your business won’t succeed. Headlines should be catchy enough to draw in your reader after a quick glimpse. Your headline should also be specific enough to convey to the reader what your article is about with giving too much information away. Finally, don’t settle on the first headline you come up with. Jot down at least five ideas before picking the best.
Pick The Proper Blogging System For Your Needs
There are several excellent blogging platforms on the market, but not every platform fits your needs. Decide first what you intend to be blogging for. Are you simply looking to inform your readers about something you care about? Or maybe you’re an e-commerce site looking to leverage your blog as an advertise tool to boost revenue. Medium.com is an excellent blogging platform for those who simply want to share engaging content while WordPress.com is best suited for those who want all the elements of a fully-functioning website.
Understand Your Audience
Understanding your audience/customer is an important concept for every business owner to master. By understanding your audience, you can tailor content that they will be more likely to read. This means writing in a style that best matches their language and writing about topics that truly speak to them. By catering to your audience, you can maximize the amount of engagement on your site. You can get to know your audience better by asking them directly in the form of surveys as to what they most care about. You can also track the amount of pageviews on specific articles to see which topics are the most popular. Without a proper understanding of your audience, you may find yourself losing visitors rather fast.
Optimize Your Content
Your blog should be the go-to place for your readers. This means optimizing your content to be easily accessible, easy-to-read, and visual. Your blog should be written in a conversational tone – avoid being overly scholarly and using big-words. An optimized blog should also include sub-headers so that your readers can easily jump from section to section. Blogs should also avoid long, run-on sentences and block-text that can lead to eye-strain. Finally, your blog should include plenty of pictures that add to your content. You can also add custom infographics to really hit on the point you’re making.
Post on a Regular Basis
Consistency is key when it comes to blogging. Visitors to your site are looking for current topics and regular uploads. The fastest way to lose readers is to go long stretches with fresh content. After all, if your readers have already read through your latest content, what reason do they have for sticking around on your site? Stale content is a terrible look for a site that wants to be on the cutting-edge of the public conversation. While you should post at least once per week, you may find thayt our traffic fares much better when you post multiple times in a week. This also means posting on social media on a regular basis as well. Our collective attention span these days is rather short, so post regularly or you may be forgotten.
Utilize SEO Best Practices
Optimizing your content requires more than making your content easy to read. It’s going to be difficult for people to see your content if it’s on page eight. Every article you write must have SEO best practices in mind. This means performing keyword research to find high-traffic/low search-difficulty keywords. Bloggers may find that it’s much easier to rank for long-tailed keywords that include a question than for one or two word keywords. Once you have found a solid primary and secondary keyword, it’s important to hit the proper keyword density. Experts agree that a keyword density of between one and two percent is ideal. This means a 1,000 word article should feature your keyword between 10 and 20 times.
Utilize Social Media To Your Advantage
Social media plays an incredibly large role in our lives. Your readers may first find your content on social media rather than through a search engine. Choose your best content and it on your social media feeds. You can also boost your posts through catchy hashtags and paid advertising. Just make sure that your posts do not violate any self-promotion rules such as on Facebook. Keep in mind the social media channels that your audience are most likely to be on as well. A blog without a social media following is destined for the trash bin so make sure you post to social media regularly.
Always Think Long Term When It Comes To Blogging
Employing each of the seven blogging strategies listed above will lead to success, but it’s important to remember that growing your organic traffic is a marathon not a sprint. Growing your organic following may take years of regular posts, SEO research, and social media posting before your audience grows. But doing so can create a blog that millions per year read. This can lead to lucrative advertising deals, merchandising deals, and much more. Just make sure to follow our steps and you might be on your way to blogging success.