Basic SEO is needed to build a strong foundation for digital marketing growth, but more is needed for a true competitive edge.
Implementing advanced SEO techniques can help to boost your website's traffic.
We explore 5 advanced SEO tips in detail below!
It goes without saying that SEO is crucial for doing everything from increasing brand awareness to boosting website traffic to generating leads. Getting the SEO basics down – proper metatags, quality content, effective link building, and having a strong technical foundation in place – is critical for the success of any website.
However, SEO doesn’t stop there. Once you’ve mastered the basics, implementing advanced SEO techniques and strategies can give your website a competitive edge in a key way.
So, let’s take a look at 5 advanced SEO tips below to help boost your organic traffic and help your website stand out above the competition!
Implement Topic Clusters
If your website isn’t using topic clusters, now’s the time to implement them! Also known as pillar pages and the hub-and-spoke content model, topic clusters have many benefits, including strengthening your internal linking structure, improving UX and navigation, increasing dwell time, and making your content easier to organize, manage, and optimize.
What exactly are topic clusters? They’re groups of relevant content based around a central page that have other forms of content that link to and from them. Basically, the primary topic page acts as the “hub” of the topic and covers with longform content at a high-level overview, while the “spoke” content targets long-tail keywords and more specific, relevant topics that link both to the hub and from it.
Topic clusters leverage the crucial but often-forgotten power of internal linking to boost your website’s SEO while also making it much easier for users to navigate through your content intuitively and simply. In short, they’re a win-win that every brand should try out!
Improve Dwell Time with Images and Videos
Another advanced SEO tip to consider improving dwell time with images and videos.
Dwell time is an overlooked but key ranking factor in SEO. Essentially, the longer users spend on your content, the more positive the signal Google receives, as it indicates to the search engines that users find the content on your site valuable, informative, and worth their time.
While writing more longform content is useful for this, don’t forget that images and videos can also help to keep users engaged and on your website for a longer period of time. Infographics and useful charts and tables are also great for this.
Put Supplementary Content into Your Pages
If you’re looking for a competitive edge in your SEO and content marketing, consider adding supplementary content into your blog posts, longform articles, and other forms of content.
These include comparison charts, tables, summaries, quote boxes, lists, feature breakdowns, and the like.
These offer many benefits, including making your content more informative and compelling for users, increasing dwell time, targeting additional keywords, and boosting your content in the SERPs. In some cases, you may be able to capture a featured snippet for a keyword, resulting in a major increase in organic traffic.
Improve Your Title Tags
Optimizing title tags has long been a staple for SEO success. However, taking your title tags a step further with some advanced SEO can pay dividends!
That means adding title tag modifiers such as the current year or power words like “best,” “checklist,” or “guide” to increase CTR or front-loading your title tag with your primary keyword for an SEO boost. These changes may seem minor, but they can definitely help to boost your traffic in a major way when done right.
Build Backlinks a Smarter Way
Link building is a crucial part of SEO. The trouble is that it’s time-consuming and frustrating, especially when you go about it using typical strategies, namely guest posting and outreach.
However, building links in other ways in addition to the usual guest posting and outreach can really help your link building efforts. Specifically, look for broken competitor links on websites and ask the webmaster to link to your page, and also keep an eye out for any unlinked brand mentions with tools like BuzzSumo and Google Alerts, contacting the webmaster to link to your website.
Other strategies to consider include submissions to directories and resource pages – just make sure that they have solid Domain Authority and a do-follow link policy. Niche and local directories are especially useful for this.
By building links smarter, you can achieve even better results for a fraction of the time spent using more traditional techniques, freeing you to focus on content creation, technical optimizations, and other key tasks.
Use These Advanced SEO Tips to Boost Your Website’s Growth
Having a solid SEO foundation for growth is key, but using advanced SEO techniques can really help to supercharge your website’s organic traffic growth. Try these advanced SEO tips out today and see what they can do for you!