Blogging Best Practices: What Should You Be Doing in 2021?

Blog spelled out in scrabble letters for blogging best practices
  • James Notaris

    CPA, ESQ, Legal Editor

  • Steve Longo

    Digital Marketer

    In Brief:

  • Blogging can be a great way to bring in new traffic and leads for your website.

  • It's important to incorporate modern best practices into your blog for success. 

  • Learn all about blogging best practices for 2021 below!

Focus on Long-tail keywords

All too often, bloggers fall into the trap of trying to rank for the most high-volume keywords available. Why don’t they succeed? There’s simply too much competition and, unless your blog has exceptionally high Domain Authority and recognition by users, the keywords you’re targeting are likely cornered by much larger websites that have been around much longer than your own. 

Instead, shift your focus to long-tail keywords – phrases between 3-5 words that are more specific than more general keywords with larger volume. Although searched less, long-tail keywords are better targeted for search intent and usually much less competition, meaning that you stand a much better chance at ranking for them and converting users who searched for them. 

Use SEO Best Practices

Using SEO best practices is also key for success in blogging. 

That means avoiding keyword stuffing, including your target keyword in your header, metatags, and URL, placing your main keyword within the first 100 words of your content, and breaking your content into brief paragraphs divided by subheaders as well as using bullet points and numbered lists where appropriate. 

While it’s important to remember to write for the user first and foremost, crafting content with SEO best practices in mind is also crucial for success in blogging. 

Write Catchy Headlines

Blogging best practices also mean writing catchy, engaging headlines to grab and hold the attention of users. 

Try framing your headlines as questions, including the current year, and using modifiers like “best” or “comprehensive” when crafting them. Of course, be sure to include your primary keyword too!

A screenshot of WordPress CMS for an article about SEO copywriting tips

Know Your Target Audience

Understanding your target audience is critical. Look not only at data from tools like Google Analytics, but also from competitors in your niche. What are they writing about? How is their content useful? What content and keyword gaps can your own blog exploit? 

By having a better understanding of your audience, you can better serve them with quality content and see success over the long-term.

Link Both Internally and Externally 

Blogging best practices in 2021 should also take into account the importance of both internal links and promoting a blog through an extensive link building campaign. 

Using internal links can help to not only help users navigate a blog effectively and drive traffic from one blog post to another, but also boost a blog’s SEO overall. External link building is also very important, as it can help promote your blog to new audiences and give it an SEO boost. 

Focus on Quality Above All Else

Finally, when it comes to blogging best practices in 2021, don’t forget that quality is what’s most important. 

Yes, publishing blog content on a consistent and frequent basis should always be done, but adopting a quality-first approach will really put your blog on a path to success. Take your time to find the right keywords, craft content with SEO best practices, proofread and edit thoroughly, and research your audience. Remember: quality over quantity! 

Use Blogging Best Practices for Success in 2021!

Blogging is great, but using blogging best practices can really supercharge your brand’s digital marketing efforts in 2021 and beyond. Try these tips to see how well your blog does in 2021!

 

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