What are the Top Digital Marketing Trends in 2021?

Digital marketing terms in 2021 written in a word cloud
  • James Notaris

    CPA, ESQ, Legal Editor

  • Steve Longo

    Digital Marketer

    In Brief:

  • Digital marketing is changing at a rapid pace. 

  • Several key trends are set to shape 2021 in a number of interesting ways, including AI and the changing nature of social media. 

  • We explore the top digital marketing trends of 2021 in detail here!

If there’s one thing that’s certain about digital marketing, it’s that it’s always changing. 

What worked a few years ago is often obsolete, meaning that digital marketers need to stay on the cutting-edge of any trends that will shape how their brands succeed. 

Just what are some of the key trends to watch out for? We take a quick look at a few of the top digital marketing trends in 2021 below!

Voice Search Will Continue to Grow

It’s no secret that voice search has rapidly grown in popularity in recent years, but it’s now something that digital marketers absolutely need to try to optimize for rather than just being a nice “add-on” that can help boost your traffic if you have time. 

Indeed, a huge chunk of organic traffic now comes from voice searches, given the ubiquity of not only digital assistants like Siri and Alexa on smartphones, but smart speakers that have become increasingly common in households all across the country. 

Digital marketers can optimize for voice search in 2021 by adding FAQ pages to their websites, using schema markup, and creating more content in conversational question-and-answer form. 

Mobile-First Will be Crucial

Mobile traffic overtook desktop traffic several years ago and has increasingly been prioritized by search engines like Google, but 2021 is poised to truly be the year of mobile. How so? Google’s mobile-first indexing update is set to go live, and will remove desktop-only websites and their assets from Google’s index entirely in favor of a site’s mobile version. 

This means that websites that are poorly-optimized for mobile search are going to take a major hit, especially in the light of Google’s upc,omg Core Web Vitals update, which will prioritize mobile-friendliness, speed, and security. Make sure your website is mobile-friendly in 2021 by testing extensively, choosing a responsive web design, compressing images, simplifying coding, avoiding Flash video and intrusive pop-ups, and implementing UX optimizations designed to make your website simple, intuitive, easy to navigate, and user-friendly for mobile users. 

Chatbots Will Become More Prominent

AI is set to grow in prominence in 2021 and for years to come, especially when it comes to chatbots. 

Already, countless businesses, especially ecommerce companies, have used chatbots as an efficient and cost-effective customer service tool. Try implementing a chatbot, or chat feature in general, on your website as a way to make your customer service more comprehensive and efficient in 2021.  

A chatbot icon against a green background

User-Generated Content Will Become More Prominent

User-generated content (UGC) will reach new heights in terms of importance in 2021, especially with the rise of new social media channels and the prominence of influencers. 

UGC can help brands build up their customer loyalty and trust, leverage social media channels effectively, reach new audiences, and humanize their brand. Companies looking to boost their digital marketing efforts in 2021 should definitely see what UGC can do for them!

Virtual Events Will Become More Popular

Virtual events became much more commonplace in 2020 due to the COVID-19 pandemic – a trend unlikely to slow down in 2021 and beyond. 

As virtual events become increasingly interactive and audience-centric, especially due to tools like Facebook Live, brands should increasingly look to leverage them to help build engagement and loyalty with their audiences and unveil new products and services in a social media-centric age that also respects public health and safety. 

Social Media Platforms Will Become Purchasing Channels

While social media channels have long been used by brands to help engage with their target audiences and increase their reach, they’ll likely be used more and more from a monetary standpoint. Some, such as Facebook, have already made it much easier to purchase goods and services on, a trend highly likely to continue in 2021 and something that brands should keep in mind as they seek to give their audience more options to buy various products. 

Stay Ahead of the 2021 Digital Marketing Trends for Success!

Keeping up with how quickly digital marketing is changing can make your head spin, but it’s crucial if you want to stay ahead of the curve and position your brand for success in 2021. Keep these trends and others in mind so you can keep up and stay on top of your game in the new year!

 

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