Here’s Why You Should Outsource Your Marketing Efforts

A woman holds an iPad with a Google landing page and considers how to boost organic CTR
  • James Notaris

    CPA, ESQ, Legal Editor

  • Tyler Dikun

    Digital Marketer

    In Brief:

  • Outsourcing your marketing efforts may seem like a costly imposition, but doing so can lead to unbridled success.

  • Hiring a marketing firm means gaining access to experts and proprietary technology.

  • Outsourcing to agencies also saves time as your in-house team can focus on other projects they are better suited for.

  • Marketing firms provide ongoing support and can breathe fresh ideas into your business.

Digital marketing is the lifeblood of any successful online business. Best practices through digital marketing ensures that your brand reaches out to millions of potential customers. Investing in digital marketing can mean the difference between having your site on page 7 and having your site on page 1 for millions to click on. Because the internet isn’t going anywhere anytime soon, it’s important to nail down your digital marketing strategy ASAP.

Although some entrepreneurs may find success by keeping their digital marketing in-house, it may be more beneficial to let the experts handle it. Working with a digital marketing team likely means a decrease in costs, more success, and the ability to utilize a whole range of marketing tools to your advantage. Entrepreneurs may have a good working knowledge of digital marketing, but marketing firms are experts in the field and may even use proprietary technology to boost conversions. Find out more about why it makes sense to outsource your digital marketing efforts below.

A Google Analytics data chart for digital marketing revenue

Outsourcing Saves Money

It may seem illogical to outsource your marketing efforts to an agency. Although agencies can cost thousands of dollars, the amount saved typically outweighs the price. Your staff may already have other tasks to complete making them overworked and making their efforts sub-optimal. Furthermore, an entrepreneur can save on expensive software, additional salaries for an in-house marketing team, and other costs that may hold your business back.

Outsourcing Leads To Expert Support

Marketing firms can’t operate for long without a proven track-record of results. This proven track-record implies a level of expertise that is often unmatched. Marketing agencies can apply unique strategies that fit your business needs in order to find success. These teams know exactly what methods will work for business and which will simply waste time. As such, your business can avoid wasting valuable time on useless or outdated marketing methods and spend more time on innovating.

Outsourcing Leads To Access To Proprietary Technology

Many large-scale marketing firms employ their own proprietary technology in order to gain a leg up on the competition. These technologies can track your SEO efforts, evaluate which ad campaigns work the best for your site, and analyze your primary market. Purchasing these tools may cost thousands or hundreds each month in subscriptions. Furthermore, your team may have little to no experience using such advanced marketing tools. Marketing experts have spent years learning how to best leverage their proprietary technology to get the desired outcome every time.

Outsourcing Saves Time

Time is a valuable commodity in the business world. Any solution that saves time also saves money in the long run. Hiring a marketing team can save time best spent on other projects. Your team can focus on tasks they are more knowledgeable about and do not need adequate training in the field of marketing. Furthermore, a skilled marketing team can easily create an optimized campaign to suit your needs rather than waste time in a trial and error mode. This optimal use of your resources will likely lead to a boost in revenue and decrease in anxiety.

Outsourcing Is Never Binding

There is no such thing as a match made in heaven when it comes to business. Some marketing firms may simply not be the right fit for your business while others may have run out of ideas. The best part about hiring a marketing firm is that they can easily be let go if you are unsatisfied with their work. This compares favorably to a situation in which you add a salaried marketing expert to your team. You may feel guilty firing a team member or need to execute a buyout of your team member in order to release them. Furthermore, an unhappy team member may share proprietary, business secrets with your competitors. 

Outsourcing Leads To Fresh Ideas

One of the best reasons to use an outsourced marketing team is the possibility for fresh ideas. Your team of employees may begin to suffer from group-think, a problem that leads to a lack of innovation. Outsourced marketing teams may come to the table with fresh ideas that your team have never even considered. They will likely study your business from top to bottom and ask a plethora of questions. This outside perspective leads to innovative campaigns that can add a fresh face to your brand and actually boost brand awareness.

Outsourcing Leads To Ongoing Support

Generating a solid ad campaign and killer content strategy isn’t just a one-time thing. Marketing firms understand that success comes from long term cultivation and ongoing support of their clients. SEO optimization and ad campaigns require weekly if not daily maintenance to ensure an optimal amount of traffic and conversions on your site. Additionally, your business must keep up with new trends by constantly coming up with new ideas. Outsourcing your marketing efforts means ongoing support and a breath of fresh ideas on a regular basis freeing up your employees to focus their efforts on other areas of your business. 


Outsource Your Marketing For Optimal Results

While outsourcing your marketing may seem like a scary or costly imposition, the results speak for themselves. Outsourced marketing teams will take over for your team, freeing them up to focus on tasks they are better suited for. A marketing team can also be less expensive in the long run, provides access to proprietary technology, and will breathe fresh air into your business. Finally, if you don’t like their work, you can simply end your contract. But, let’s be honest, the worst case scenario for a marketing firm is to be let go, meaning they will be working day and night to keep your business. Check out our marketing agency and see how we can help you today.


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