How Brands Use Affiliate Marketing To Power Their Sales

  • James Notaris

    CPA, ESQ, Legal Editor

  • Tyler Dikun

    Digital Marketer

Digital marketing is all about gaining an edge on the competition. One way to gain an edge is by utilizing an alternative stream of income. Affiliate marketing does exactly that by allowing others to market your product. In this sales tactic, product owners allow outside parties to market their product for a commission. The product owner can boost their sales by reaching a larger amount of potential customers while the outside party earns a commission –  a win win for everyone. Affiliates refer products and services by posting on social media, writing articles, or creating videos where they hype up the product or service in question. 

How Does Affiliate Marketing Work?

Affiliates must first join an affiliate program that they deem worth the effort. They can then choose the products they wish to promote. Affiliates should select products or services that they are passionate about in order to deliver the best results. Someone who is interested in cartoons may find it much easier to market cartoon products as that is something they have a knowledge of and passion for.

After finding a product or service to promote, the must then find a way to integrate a promotion for said product and service into their content or create a piece of content devoted entirely to it. This may come in the form of commercial break to market a product during your podcast, conducting a product review, etc. Commission rates often vary dramatically based on the size of your traffic and the company who hires you. Some companies may offer a 5% commission while others offer 50% commission!

Pros Of The Affiliate Marketing Model

Affiliate marketing can be a mutually beneficial practice when done correctly. The affiliate earns a healthy commission, while the company gains access to a larger audience. Affiliates need only worry about the marketing aspect of the company rather than deal with development, sales, and more. Affiliate marketers often do not need to make an investment to begin their affiliate marketing career.

Therefore, if the product or service does not lead to a tremendous amount of revenue, the affiliate can simply opt out of performing any more marketing for the company. Affiliate marketers do not have worry about high overhead costs as well making affiliate marketing an easily scalable way to make a healthy passive income. 

Find Your Niche With Affiliate Marketing

Affiliate marketing has the power to be an extremely effective source of income. It’s important to understand the buyer’s journey and how you can expertly market to the buyer. Affiliate marketers who succeed are those who realize what the buyers is searching for, how the product they are selling solves that product, and how best to market it. More and more companies have switched over to affiliate marketing as a viable way to outsource their marketing efforts and gain access to a wider potential-customer base.


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