How to Increase Organic Traffic: 5 Useful Tips

A laptop computer with Google Analytics showing an increase in organic traffic
  • James Notaris

    CPA, ESQ, Legal Editor

  • Steve Longo

    Digital Marketer

    In Brief:

  • Businesses can increase their organic traffic with a number of digital marketing methods. 

  • The benefits of higher organic traffic include greater brand exposure, more leads, and increased sales. 

  • Learn how to increase organic traffic with these five useful tips below!

These days, every business wants to dominate the search results in Google… and with good reason too!

Search is how brands attract and retain customers nowadays, meaning that increasing your target keyword rankings and traffic is crucial. While paid search is an excellent option for doing this, it can get expensive and requires constant maintenance. 

That’s why so many brands turn to SEO, content marketing, and other forms of digital marketing to boost their organic traffic cost-effectively. Though building organic traffic takes time, the benefits can be immense, often in the form of new leads, higher sales, and increased brand exposure. 

How exactly do you do it? We’ve compiled a list of five useful tips on how to increase organic traffic. Take a look below!

Publish Quality Content Regularly

Publishing quality content on a consistent basis is a simple but very effective way to boost your organic traffic. 

In addition to creating high-quality content for all of your landing pages, setting up a blog is a great way to build up your organic traffic. By blogging regularly using SEO best practices to produce high-quality, informative content that’s useful for your audience, you can generate more traffic, target high-value keywords, and build up your brand presence surprisingly quickly. If you’re not blogging currently, now’s the time to start! 

Target Long-tail Keywords

While it may be tempting to just go with the keywords with the highest volume in your niche, they also have the most competition around them, while much larger, more prominent sites almost certainly have a lock on them in the keyword rankings. 

So, what should you do instead? Try targeting long-tail keywords. These are phrases, typically around 3-5 words long, that are often more specific to your service or product. They’re not only more targeted to your specific audience, but also generally have less competition that higher-volume keywords. Try ranking for them by creating quality content targeting them and watch your organic traffic grow!

Online marketing terms on a tablet screen designed to boost organic traffic

Optimize Your Metatags

While creating quality content and targeting the right keywords is a huge step in the right direction when it comes to boosting your organic traffic, it’s also important to optimize your metatags.

That means using SEO best practices when crafting your title tag and meta description, including your target keywords in the title tag and a compelling call-to-action in your meta description. This is a crucial part of onpage SEO that seems small, but plays a major role in the success of your digital marketing efforts. 

Leverage Internal Linking and Link Building

Links, both internal and for a link building campaign, can be crucial to increasing your organic traffic. 

Use internal links to divide your content up into “topic clusters” as a way to boost your SEO and improve your website’s UX. Likewise, always try to reach out to relevant, trustworthy blogs and websites in your niche for link building and guest blogging, which can grow your website traffic immensely when done right. 

Boost Your Social Media Presence 

Finally, don’t forget about the power of social media. 

Boost your presence on platforms like Facebook, LinkedIn, Twitter, and others to reach new audiences and grow your brand exposure. Social media is also a great place to share your latest content, engage with your audience, and humanize your brand in a way to both attract traffic to your website and to build customer loyalty over the long-term. 

Boost Your Organic Traffic Today!

Building up organic traffic doesn’t happen overnight, but the rewards can be a huge boost for any business. By implementing these strategies though, you can help increase your organic traffic and see the benefits for your brand!

 

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