6 Ways to Lower Your Bounce Rate

Illustration of a website on a laptop computer that's designed to lower its bounce rate
  • James Notaris

    CPA, ESQ, Legal Editor

  • Steve Longo

    Digital Marketer

    In Brief:

  • There are many factors that can cause your website to suffer from a high bounce rate. 

  • High bounce rates can often hamper a site's conversion goals and UX. 

  • Find out how to lower your bounce rate with these 6 tips and techniques! 

So, your website is getting good traffic and rising in the SERPs. That’s great! But why isn’t anyone converting?

Your problem may have to do with bounce rate. Even if you’re producing quality content and doing SEO correctly, there’s a number of factors that can impact your website to cause it to have a high bounce rate and keep your conversion rate low. 

Below, we examine what bounce rate is in detail and explore 6 ways to lower your bounce rate. Let’s get started!

What is Bounce Rate?

Bounce rate is a digital marketing metric that measures the percentage of users who land on your site and do nothing except “bounce” off it shortly thereafter. 

To Google, having a high bounce rate often indicates that the website lacks user engagement and relevance, hurting its rankings. For digital marketers, it can also mean having a negative impact on their goals, especially conversions. 

How Do You Lower Your Bounce Rate?

Having a high bounce rate can be frustrating, but there’s several steps you can take after carefully examining your website and any reasons why you’re having trouble with the issue. Here’s 6 ways to lower your bounce rate effectively! 

Get Rid of Any Pop-Ups

Have pop-ups and interstitial ads on your website? You may want to consider removing or at least minimizing them to help cut your bounce rate!

Users often find them annoying and disruptive. Not surprisingly, sites with many pop-ups ads tend to suffer from a high bounce rate. As a solution, do away with them on your website and instead use alternatives, such as lead magnet content, global and stationery banners, and slide-in ads, which are much less intrusive and more UX-friendly.

Make Your Content More Reader-Friendly

Pop-ups aren’t the only reason your website may suffer from a high bounce rate. Content that’s not readable and user-friendly can also have a very negative impact on your site. 

Content that’s in large blocks of text, specifically, tends to impede the user experience and cause users to bounce off your website quickly. Instead, divide your content up into subheaders, brief paragraphs, and numbered and bullet point lists to greatly improve its UX. Appropriate use of charts, tables, images, and videos can also help to make your content more user-friendly and cut your bounce rate overall. 

Make Your Website Fast and Mobile-Friendly

Having a slow, clunky website that’s not well-optimized for mobile is another common cause for bounce rate problems. After all, no one is just going to sit around these days while your website takes a long time to load and your competitors’ sites are lightning fast! 

Make sure that your site is technically-sound to improve its loading time and page speed, while also ensuring that its free of any crawl errors is and mobile-friendly. Having a faster, leaner, mobile-friendly site is an excellent way to get users to stay on it for a longer time and ultimately convert! 

Illustration of a desktop computer against a grey background representing how to cut a site's bounce rate

Create Stronger CTAs

Having a website with muddled and confusing CTAs can also cause your bounce rate to be frustratingly high. Users that are presented with no clear message or next-steps to take will often leave your website in short order, hampering your conversion goals. 

As a workaround, make sure that your website has clear, compelling CTAs that are very easy for users to see and understand. Try A/B testing and experimenting with different ad copy and visuals to make sure that you get it right! 

Improve Your UX and Navigation

A website with a poor user experience and confusing navigation structure is another common cause of high bounce rates. 

If your site isn’t user-friendly, take steps to improve its UX right away by constantly A/B testing, making your content more readable, getting rid of any distracting or unnecessary content, simplifying its design to make it cleaner and more intuitive, and implementing a logical internal linking and content structuring plan. 

Know Your Audience

Finally, it’s always important to make sure that you’re crafting the right content for your audience. 

If you’re creating content that your audience isn’t interested in or lacks any sort of value at all, it shouldn’t be a surprise at all if your bounce rate is high. Instead, conduct extensive research on your audience and research what your most relevant competitors are doing to create engaging, valuable, and informative content specifically tailored for your audience.  

Cut Your Bounce Rate Today! 

Having a high bounce rate can prove to be a major headache for many websites. However, by putting these proven tips and strategies into action, you can work towards lowering your website’s bounce rate and boosting conversions today! 

 

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