Mobile Optimization: The Complete Guide for 2021

A man holds an iPhone to check for mobile optimization
  • James Notaris

    CPA, ESQ, Legal Editor

  • Steve Longo

    Digital Marketer

    In Brief:

  • Mobile optimization has never been more important for websites. 

  • As mobile makes up the bulk of website traffic, having a mobile-friendly site is key for boosting your traffic and generating leads. 

  • Find out how to optimize for mobile with our detailed guide below!

The world of search is constantly changing. A few years ago, mobile optimization was mostly an afterthought. Now in 2021, it’s crucial for the success of any brand’s website!

So, just why is mobile optimization so important nowadays? What are some best practices to use? Below, we explore what it is, why it’s needed, and some best practices to use in 2021. Let’s get started! 

What is Mobile Optimization?

Mobile optimization refers to the process of revamping a website’s content, design, and architecture to improve its user experience and rankings for users on smartphones, tablets, and other mobile devices. As mobile traffic has overtaken desktop traffic in recent years, optimizing for mobile has become critically important for brands. 

Why is Mobile Optimization Important in 2021?

Mobile traffic actually makes up the majority of all website traffic nowadays, meaning that a user is more likely to access your website from their iPhone than their PC. According to a 2018 BrightEdge Research study, approximately 57% of all online traffic comes from mobile devices. 

Just as importantly, Google’s mobile-first indexing update is scheduled to take effect in March 2021, which will remove all desktop-only sites and their assets from the search engine’s index entirely in favor of mobile versions of websites. 

Ultimately, this means that if your website isn’t optimized for mobile, you’re missing out on a huge source of traffic and leads – hurting your bottom line!

A man checks a mobile phone for optimizing for mobile

How to Optimize for Mobile

Optimizing for mobile has never been more important. Fortunately, there’s a number of best practices to follow to ensure your site is mobile-friendly in 2021 and beyond. Here’s a few to keep in mind!

Choose a Responsive Web Design

First and foremost, be sure to choose a responsive web design for your site. 

Doing so will ensure your website is adapted to the screen it’s being viewed on by the user. For example, a website being viewed on an iPhone will conform to the smartphone’s dimensions, making it easy for the viewer to read clearly. This is a simple yet very important step in the right direction to help ensure that your site is mobile-friendly now and in the future. 

Use Structured Data

Structured data allows search engines like Google to display rich snippets of your content – an HTML code that shows additional information in the SERPs from your website. 

This will give your website an edge in mobile search results, potentially increasing its CTR and boosting its traffic and leads as a result. 

Compress Images and Simplify Coding 

Large images can slow down a website quite a bit, increasingly the likelihood that users will bounce from your website if they’re on a mobile device. 

As a workaround, compress them with a WordPress plugin like Smush Image to avoid these problems. Plus, make a point that not only your images are compressed and mobile-friendly, but that your website’s coding overall is simple, clean, and not weighed down by too many plugins or complex coding. This will help ensure that your site is faster, offers a better UX, and ultimately more mobile-friendly. 

Stay Away from Flash Video and Intrusive Interstitial Pop-Ups

Making sure your website is mobile-friendly means getting in a current mindset. 

To that end, never use outdated Flash video, which slows down sites and very rarely works well on mobile devices. Likewise, intrusive interstitial pop-ups can seriously harm a user’s experience on a mobile device and cause them to bounce quickly, so be sure to avoid them for a cleaner, user-friendly website design. 

Offer Simple Navigation and Design

Finally, be sure that your website is as simple and intuitive to navigate as possible to provide for a better UX, increase dwell time, and increase conversions

To do this, make sure your content never more than three clicks away, place your search bar above the fold, ensure that all calls-to-action (CTAs) are clear and visible, double-check that your site is free from any technical errors, and polish your web copy to make it engaging, clear, and as compelling as possible, often in the form of brief paragraphs and numbered or bullet point lists. 

Master Mobile Optimization to Boost Your Brand in 2021!

Optimizing for mobile isn’t just a nice add-on for your digital marketing strategy – it’s critical for any brand’s success. Follow these strategies to make sure your website is mobile-friendly in 2021 and beyond to stay competitive and position your brand for future growth! 

 

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