Remarketing 101: How Do You Turn Visitors into Customers?

Illustration of an orange ecommerce shopping cart for remarketing 101
  • James Notaris

    CPA, ESQ, Legal Editor

  • Steve Longo

    Digital Marketer

    In Brief:

  • Remarketing can be used to reach out to users who've previously visited your website. 

  • This digital marketing techniques has a number of key benefits. 

  • Learn more about it in our remarketing 101 guide below!

So, your website is getting a lot of website traffic. That’s great! But why are your sales still so low? 

Converting visitors to customers is tough for any online business. However, there’s a digital marketing technique used to reach out to users who’ve previously visited your website and guide them through the sales funnel: remarketing. 

How exactly does remarketing work? What digital marketing channels can it be used on? We answer all of these questions and more in our detailed remarketing 101 guide below. Take a look to learn more!

What is Remarketing?

Remarketing, also called retargeting, is a digital marketing strategy that involves using ads or email marketing to reach users who visited a website but ultimately didn’t make a purchase. 

When users visit websites, they’re tracked by cookies and later served advertisements online of the website they previously visited. Similarly, remarketing is used by brands to retarget users who filled their ecommerce shopping carts with goods or services but never checked out. In this case, they’re often shown not only ads but sometimes emails to remind them to complete their purchase. 

What are the Benefits of Remarketing?

Remarketing offers many advantages for brands who use it. 

It’s a cost-effective and efficient way to build brand awareness as well as drive repeat visitors to your website, ultimately, increasing your website traffic and helping to build a loyal audience. Perhaps most importantly, remarketing is a great way to boost your brand’s ROI  and reduce ecommerce cart abandonment rates since it’s very cost-effective and can be used to generate revenue by reminding users to complete their purchases. 

In addition, remarketing can be effectively used in a number of different digital marketing mediums and even personalize incentives for users to boost conversions. 

What are Some Types of Remarketing to Use?

Remarking can be used in a number of different ways. Here’s a quick look at just a few of them

  • Site Remarketing: In this common form of retargeting, brands show advertisements on other websites to users who’ve recently visited their own. 
  • Social Media Remarketing: This type of remarketing works similarly, only users are served display ads on social media channels like Facebook and Twitter after they visit a website. 
  • Search Remarketing: With search remarketing, brands target users who’ve visited their website after they search for relevant keywords on search engines such as Google. 
  • Email Remarketing: Email remarketing sees brands send out emails to users who’ve started purchases but haven’t completed them yet. 

Master Remarketing 101 to Reap the Rewards

Having a strong grasp of remarketing 101 can boost your online business immensely, generating additional traffic from return visitors, cutting your ecommerce cart abandonment rate, and boosting sales. Start a remarketing campaign for your brand today so you can see the benefits over the long-term! 


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