SEO can play a major role in boosting a website's traffic.
There are a number of SEO strategies you can use to boost traffic, including optimizing for voice and mobile search.
We explore 6 actionable, useful SEO tips for 2021 below!
SEO is something that’s constantly changing and evolving over time. What worked a few years ago has quite possibly fallen out of favor due to changes in Google’s algorithms and new strategies popularized by digital marketers around the world. So how should you go about boosting your site’s traffic in 2021 with SEO?
Don’t worry – we’ve put together a list of 6 useful SEO tips to do just that. Take a look below to learn more!
Optimize Your “Low-Hanging Fruit” Pages for Page One
While creating new, high-quality, informative content is always good, don’t forget to optimize your existing content!
Take a close look at your Average Position data in Google Search Console and filter for pages currently within striking distance of page one on Google. These are the “low-hanging fruit” that you can target for further optimizations.
From there, take a deep dive into each page and see how you optimize it with the ultimate goal of getting on page one. This often means adding new content, improving the metatags, adding schema markup, making the format of the content more user-friendly, adding images or videos, and the like. Do whatever it takes to improve the quality of the page and make it more valuable and informative for your users!
Aim to Rank for Featured Snippets
Featured snippets are search results that show up on Google SERPs below paid ads but above the regular organic rankings. They often have a high CTR and are a great way to build brand awareness, so capturing them is key for digital marketers.
How exactly do you do that? To optimize for featured snippets, keep the following tips in mind:
- Offer concise, clear answers around 45 – 55 words in length
- Break up the content with subheaders
- Use bullet points and numbered lists
- Use authoritative, trustworthy external links
Though you may not be able to rank for every featured snippet you aim for, even having a hold on one can boost your traffic dramatically.
Focus on Creating “10x” Content
Creating quality content is the key to attracting users, boosting traffic, and generating leads. But how exactly do you do this?
Consider adopting the “10x” content mindset. What does this mean? It simply means creating content that’s 10 times better than what’s currently ranking in position one in Google for your target keyword.
Although this seems both subjective and ambitious, adopting this philosophy can really help to make your content that much better. Take a close look at the top results for your target keyword and see how you can make your content even better. Focus on delivering quality, value, and unique information to your users by putting yourself in their shoes and asking yourself what you’d like to see and how it would provide value to you.
Optimize for Mobile Search
Optimizing for mobile search has increasingly grown in importance the past few years, but 2021 will really be a quantum leap for mobile due to Google’s upcoming mobile-first indexing policy. Simply put, this means that Google will now consider your site’s mobile version to be the primary version of it, meaning that websites not optimized for mobile search will take a major hit.
Fortunately, there’s a number of steps digital marketers can take to optimize for mobile search, including switching to a responsive web design, implementing structured data, speeding up their site by compressing images and avoiding unnecessary plugins, and avoiding interstitial pop-ups and outdated Flash video.
The ultimate end goal should be to make your website faster, leaner, and simpler for users to make it more accessible and useful on mobile search. Google’s mobile-first indexing policy is coming soon, so don’t wait!
Take Voice Search into Consideration
Voice search has exploded in recent years due to the widespread use of personal assistants like Siri and Alexa as well as the growing popularity of smart speakers. Digital marketers can leverage it as a way to capture additional traffic and grow brand awareness.
To optimize for voice search, be sure to add FAQs, use conversational language, target long-tail keywords, and optimize for featured snippets.
Optimize Your Metatags
Finally, don’t forget about your metatags!
Metatag optimization isn’t new or revolutionary by any stretch of the imagination in SEO, but having well-optimized metatags can really make or break a website’s success when it comes to generating traffic.
For best practices when it comes to title tags, front-load your title tag with your target keyword, include modifiers like “best” or the current year, and frame your title tags as questions, a proven way to boost CTR in many cases. Likewise, make sure your meta description includes your primary keyword and includes a clear, concise call-to-action (CTA) to prompt users to click onto your page.
Metatag optimization takes time, not to mention lots of keyword research and testing. Ultimately though, the results are definitely worth it!
Supercharge Your Website Traffic with SEO in 2021
SEO can be a great way to boost your site’s traffic in a cost-effective manner. Remember to keep these 6 tips in mind for 2021 to help supercharge your site’s traffic and maintain an edge over your competitors!