Voice search has grown rapidly in recent years thanks to personal assistants like Siri and Alexa.
Optimizing for voice search has become critical for digital marketers too.
We take a detailed look at 8 voice search SEO strategies below!
The nature of search is changing, and with it, SEO itself.
While typing queries into search engines like Google is here to stay, a new form of search has emerged in recent years: voice search.
Given the popularity of personal assistants like Siri, Alexa, Cortana, and Google Assistant just to name a few, voice search SEO has never been more important and will continue to be a key pillar of search engine optimization in the coming years. But just how exactly do you go about optimizing for voice search?
In this complete guide, we take a detailed look at just that and examine various voice search optimization strategies to use. So, let’s take a look at the future of search!
8 Voice Search SEO Strategies to Know
Voice search optimization is crucial for SEO nowadays. Businesses that fail to take the initiative are missing out on huge amounts of traffic and the opportunity to expand their brand reach. Fortunately, there are many ways to optimize for voice search. Here are 8 key ones to keep in mind!
1. Target Long-Tail Keywords
First and foremost, it’s important to note that the nature of voice search is different from desktop and mobile searches.
Voice searches tend to be longer and more conversational, meaning that they usually tend to center around long-tail keywords. This offers a prime opportunity for digital marketers to target multiple long-tail keywords in long-form content to attempt to rank for them in voice search, drawing in searchers using personal assistants to boost their website traffic and rank for relevant queries.
2. Optimize for Featured Snippets
According to an SEMRush study from 2019, a full 70% of all voice search answers were pulled from a SERP feature, with 60% of them specifically coming from featured snippets.
With this in mind, optimizing for featured snippets, as well as the Knowledge Graph, Knowledge Panel, and Knowledge Box in Google, becomes key. Digital marketers can capture featured snippets by creating content that answers questions with quick, concise answers between 45 and 55 words and listicles in bullet point and numbered list forms, among other strategies.
3. Use Conversational Language
Keeping in mind the conversational nature of voice search, digital marketers should strive to create content that’s natural and conversational to stand a chance at ranking for voice search queries.
Be sure to conduct research to understand the search intent of the queries you’re trying to rank for and create content that’s written as naturally as possible to give your chances of ranking for voice search a boost.
4. Restructure Your Website Content
Speaking of content, the rise of voice search SEO means that digital marketers have an exciting opportunity to reconstruct their content in a more natural and conversational way to make it voice-search-friendly.
Include concise, brief answers to questions that directly answer a searcher’s question and break your content up into small paragraphs and bullet points. Doing this is pretty simple, but goes a long way in optimizing for voice search!
5. Target FAQs
Similarly, FAQs offer an excellent opportunity to rank for voice search queries.
By their very nature, they require a conversational question followed by a concise answer – the perfect formula for voice search SEO! Always include an FAQ page on your site or multiple FAQ sections within your content silos to try to capture as much traffic as possible from voice search.
6. Use Schema Markup
Schema markup, also known as structured data, helps search engines like Google better understand your website. When it comes to voice search, adding the correct schema markup to your content can give you a key edge in both traditional search and voice search. Overall, it’s a win-win!
7. Claim a Google My Business Listing
Voice search is often used for “near me” searches, meaning that optimizing for local search is a key component in optimizing for voice search too.
The quickest way to score a win here is by claiming a Google My Business listing for your brand. It’s a quick and easy way to let users know the key information about your business, such as address, hours, and contact info. In addition, go the extra step when it comes to optimizing for local search by targeting local keywords in your content and implementing schema markup on your content where appropriate.
8. Ensure Your Website is Fast and Mobile-Friendly
Finally, another key voice search optimization strategy to keep in mind is to optimize your website’s speed and ensure that it’s mobile-friendly. Having a fast, mobile-friendly site can help give you an important edge when it comes to ranking for voice search queries.
To make your website faster, try compressing images and videos, using a Content Delivery Network (CDN), and minimizing the use of redirects and plugins. Always ensure that your website is mobile-friendly too with Google’s Mobile-Friendly Test tool and take the technical steps necessary to make sure it functions well on smartphones and other mobile devices.
Power Your Brand with Voice Search SEO!
Don’t miss out on the opportunity to grow your website’s traffic and expand your brand’s exposure with voice search. By implementing these voice search SEO strategies for your brand, you can better position yourself for the growth of voice search in the future and stay competitive!