Why Call To Action Text Is Vital For Boosting Conversions

  • James Notaris

    CPA, ESQ, Legal Editor

  • Tyler Dikun

    Digital Marketer

It’s not enough to just to explain how great your product or service is. Your potential customer is looking for next steps and an enticing bit of text to motivate them into truly pulling the trigger. Even the best looking ads with sound copy that lack the proper CTA text suffer from a lack of conversions. When it comes to optimizing your website, it’s important to pick the appropriate CTA text and locate where your potential customer can easily see. Learn more about call to action text and why you’re making a grave mistake if you don’t have it.

Call To Action Text Explained

The call-to-action (CTA) text on your website informs the potential customer where to click for the desired action. CTA text is typically located on pages where you offer services or sell products. The most common CTA texts are phrases like “Buy Now” and “Click Here”, but studies have shown that more positive text typically leads to more conversions.

Text like “Yes, I Want To Participate” or “Sign Up Here To Change Your Life” give off a much more rewarding and positive connotation. Therefore, the potential customer feels like they are missing out if they don’t act. The CTA text is most often found as a linked, button format that leads to a separate portal.

Main Reasons CTA Text Is Vital

CTA Text Motivates Your Potential Customers:

Think of CTA text as that one overbearing coach in high school who was constantly trying to motivate you. Not only does CTA text inform the visitor what they should do next, it also motivates them into performing the desired action. CTA text like “Get Tips” informs the visitor that by clicking on the CTA button, they can gain some sort of knowledge.

In exchange for this knowledge, you may require their email in order to market to the user in the future. It’s also best practice to utilize CTA text that instills some sense of urgency. While not required all of the time, text like “Don’t Miss Out” motivates the user to act immediately in order to not miss out on what can be perceived as a deal too good to pass up on.

Users Expect CTAs

CTA text has been around since the dawn of the internet almost three decades ago. As such, users have come to expect CTA text on every website. Don’t look like a fool by excluding a CTA button from yours.

Without the proper CTA text, users can become confused and frustrated by the fact that they simply do not know where to navigate next. Remember, even the best looking website that offers incredible services or products counts for nothing without enticing CTA text. You don’t want to frustrate your potential customer into clicking off your website to never be seen again.

Tips For Creating Quality CTA Text

While your CTA text can vary, there are several tried and true steps to creating the perfect  CTA text. Your CTA Text Should Be:

Easy To Read: 

You could have killer text but what’s the use if no one can read it? Make sure your text is in a large enough font and positioned where the user does not have to scroll for it. Best practice states that CTA text should be located in the top right corner of the webpage.

Designed To Pop Out:

Designed to Pop Out: Not only should your CTA text be big enough to read, it should be designed to catch the eye. This means utilizing bright colors that don’t clash. Avoid using dull colors like black or brown. Opt for bright colors like yellow, orange, and green.

Short In Length:

Keep in mind that your text should not confuse or bore the user. CTA text should be no more than 5 words. Long sentences lead to large, awkward looking buttons and may not convey the CTA text as well as quick, snappy text.


The best way to have a high-converting CTA button is to hammer home what the benefit is to clicking on the button. It’s not enough just to inform the user what will happen if they click on the button, they need to be convinced that doing so is in their best nature.

Don’t Wait To Use CTA Text On Your Site

CTA is the backbone of any high-converting website. Whether you’re a lead-generation site, selling a service, or product, CTAs make all the difference. Make sure to utilize A/B  testing as when deciding what CTA text works best for your site. A/B testing platforms show one CTA text to a random group of visitors and other CTA text to another random group of visitors. By A/B testing your CTA text, you can be sure to find the perfect CTA to begin optimizing your conversion rate.


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